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Nike+ Fuelband app update offers enhanced social media connectivity

Nike has updated its companion app for the Nike Fuelband to make it easier for fitness fans to share their achievements with their Facebook contacts.

Nike Fuelband users can now quickly post a photo of their workout activities on the social media site, tagging friends and locations, with the app now offering the option to comment on the pictures too.

Any photo posted to Facebook can be customised with information from the app, such as their current NikeFuel score and the Nike logo before it hits their timeline.

The Nike Fuelband app update also allows users further interaction with their fitness friends, allowing people to invite, manage and compete with their friends via Facebook, Nike and their contacts using the Nike Fuelband iOS app.

The update introduces customisable leader boards that can be used as a way to compare their NikeFuel score with friends, as well as challenge and compete with them.

Nike Fuelband Features

The Nike Fuelband uses an accelerometer to measure the user’s movements, converting the information into NikeFuel points.

Users can set their daily goals for the amount of NikeFuel points they wish to accumulate, with a line of LEDs moving and changing colour from red to green as the user gets closer to that goal.

The companion app helps users to visualise all their activity each day, enabling Nike Fuelband owners to analyse their fitness regime.

Aiming to encourage users to partake in more energetic activity, users can set themselves targets for which they receive achievements and rewards in the form of their NikeFuel score. They can then share any achievements and their score with friends via social media using the app.

The Nike Fuelband is available in three colours, Black, White Ice and Black Ice and retails for £129 from the Nike store.

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