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New Google-backed Android TV box incoming?

Google’s Android TV is becoming more ubiquitous as companies continue to use the platform in their smart TVs and streaming boxes.

And it seems there could be an entirely new Android TV player in the works, which is reportedly backed by Google itself.

Could this be a Pixel Player? Perhaps not, it seems, as Cord Cutters News reports there is some confusion over just what this new player will be.

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First of all, the box itself is far from confirmed, as the site only quotes “several sources” as claiming the device is in development, but doesn’t elaborate any further.

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Second, the report states it remains unclear whether the player will be a Google device or a product developed by a third-party and backed by the big G.

It seems likely this could simply be a follow up to Xiaomi’s Mi Box, which the company developed in tandem with Google.

That said, the report does state the device is likely to be one of the first to showcase Google’s updated Android TV interface.

Whatever the device turns out to be, it’s being claimed we could see it arrive this “fall”, i.e. autumn, so if it turns out to be legitimate, we likely haven’t got long until our questions are answered.

Google has been working to upgrade its Android TV platform of late, and most recently is reportedly developing a new Android TV remote control app.

The new remote app is said to be “powered by Nearby Connections” – an API which should allow the app to connect to devices nearby.

That suggests we could see more ‘second screen experiences,’ with users’ phones becoming extensions of other devices’ software.

Let us know what you think of the report on social media.

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