large image

Trusted Reviews is supported by its audience. If you purchase through links on our site, we may earn a commission. Learn more.

Netflix rolls out multiple user profiles, excludes Android

Netflix has launched multiple user profiles within a single Netflix account, allowing individual viewers to build their own customised service.

Starting today August 1, Netflix subscribers can create up to five distinct profiles for themselves and their families, which will allow the TV series and film streaming service to offer personalised viewing suggestions for each user.

The multiple profile rollout starts today across the world with all users expected to gain access to the new feature within the next fortnight.

“We continually innovate and are proud to deliver an even better, more personal Netflix experience”, said Neil Hunt, Chief Product Officer for Netflix. “Now everyone in your home can have their own Netflix experience, built around the TV shows and movies they enjoy. No longer will your Netflix suggestions be mixed up with those of your kids, a significant other, roommates, or house guests.”

Each Netflix profile can be tied to a Facebook account to share their viewing activities but also to gain recommendations from their friends on the social media site.

“With profiles, TV show and movie suggestions on Netflix will be specific for each person,” said Eddy Wu, Director of Product Innovation at Netflix. “Not only can you have a different profile for each member of your family you can add one for a combination of watchers or even for different moods. You can add up to five profiles at any one time.”

However, despite the global rollout starting today, Android and Wii U owners will have to wait until later in the year. The Nintendo Wii U update will occur in mid-June while the Android version is still tba, sometime “later in the fall”.

“There will be a delay on Android and part of this is resources within the profile team,” said Wu, speaking to TechRadar. “There is stuff going on with Android, in that world, that we can’t really talk about just yet.”

Next: Read our Netflix vs Lovefilm comparison

Why trust our journalism?

Founded in 2004, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.

author icon

Editorial independence

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

author icon

Professional conduct

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.