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Netflix: Account sharing is a ‘positive thing’

Netflix CEO Reed Hastings is on board with members sharing their account details with friends and family.

During the firm’s global expansion announcement at CES 2016 last week, Hastings referred to multiple folks accessing the same account as “a positive thing.”

The reason? Well Hastings figures that those sharing accounts are predominantly offspring of subscribers who will love Netflix so much they’ll eventually purchase their very own subscription once they become more financially independent.

We love people sharing Netflix whether they’re two people on a couch or 10 people on a couch,” Hastings said (via CNET).

“As kids move on in their life, they like to have control of their life, and as they have an income, we see them separately subscribe. It really hasn’t been a problem.”

See also: Netflix vs Amazon Prime

Account sharing is a practice that’s also been met with little resistance from Netflix rival HBO in the United States.

HBO CEO Richard Pleper claimed two years ago, account sharing is “a terrific marketing vehicle for the next generation of viewers, and to us, it is actually not material at all to business growth.”

He added the trend helps the firm’s overall cause of “building addicts” to HBO’s attractive range of programming and movies.

He said: “It’s not that we’re ignoring it, and we’re looking at different ways to affect password sharing. I’m simply telling you: it’s not a fundamental problem, and the externality of it is that it presents the brand to more and more people, and gives them an opportunity hopefully to become addicted to it.

“What we’re in the business of doing is building addicts, of building video addicts. The way we do that is by exposing our product, our brand, our shows, to more and more people.”

So there you have it folks, feel free to go halves with your friends on a Netflix subscription and build up those profiles like they’re going out of fashion.


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