The UK smartphone market is increasingly becoming a two horse race with companies finding it harder to compete with Apple and Samsung, LG has suggested.
Speaking with TrustedReviews at the company’s Seoul based Gasan Facility, LG Mobile has claimed that Apple and Samsung are beginning to take a stranglehold on the UK smartphone scene, with it becoming “more difficult to compete” with the two leading brands.
“It’s hard to be recognised as a key brand in the market,” Won Kim, LG’s Head of Mobile Communications European Marketing Director said. “The two horse race led by Apple and Samsung has been reinforced gradually. It’s not easy for us to shake the lands. It’s definitely not easy and it is getting more and more difficult.”
Discussing its own positioning on the UK smartphone front, Won Kim, one of LG’s smartphone heads openly admitted that LG is struggling to keep track with the market’s leading forces. “We are very weak in the UK market,” Kim said.
Although suggesting that 2012 was a breakthrough year for the company’s smartphone efforts, he added: “We were somewhat late in the smartphone arena.”
However, not being completely downbeat on the company’s smartphone collection, Kim went on to suggest that with the likes of the Google branded LG Nexus 4 and the LG Optimus G Pro, it is starting to make inroads on the dominant share currently under Apple and Samsung’s reign.
Never the less we have a good strong footprint with our smartphones and on top of that we have the Nexus 4. We have Optimus G as an iconic flagship having best in class hardware features and the most up to date software.
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
