large image

Trusted Reviews is supported by its audience. If you purchase through links on our site, we may earn a commission. Learn more.

Apple could have received twelve million pre-orders for the iPhone X to date

Apple could have received anywhere from nine to 12 million pre-orders for the iPhone X within the first three days of availability, according to analyst Jun Zhang of Rosenblatt Securities. 

Seeing as there’s no way for us to determine whether Zhang’s estimate is correct, we’ll have to take it with a pinch of salt – but based on his methodology, it certainly seems like it could be close to, if not well on, the mark.

Zhang and his team compared Apple’s production ramp schedule to the five to six week wait time for an iPhone X to create a range for the number of reservations the firm could have processed within 72-hours for its flagship iPhone.

“Based on the 5-6 week wait time for an iPhone X, we estimate that there were 9-12 million iPhone X total preorders over the last three days due to iPhone X’s current production ramp schedule.”

Rosenblatt Securities also has reason to believe that Apple processed more than six-and-a-half million pre-orders, including some registrations without payment, for the iPhone X in China over the first three days.

Related: iPhone X vs iPhone 8

It’s not difficult to see why the iPhone X is in such high demand; it reinvents the company’s vision for a smartphone, replacing traditional bezels with an edge-to-edge OLED screen and the antiquated home button with gestures.

Some may argue that they’re niceties Android users have been enjoying for a while. If you share that vision, there’s something you need to know about Apple: it’s rarely first to adopt new technology, but when it eventually introduces it, it’s flawless.

Did you pre-order an iPhone X? Are you holding out for our comprehensive review? Be sure to let us know over on Facebook or Twitter @TrustedReviews.

Why trust our journalism?

Founded in 2004, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.

author icon

Editorial independence

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

author icon

Professional conduct

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.