Apple could have received anywhere from nine to 12 million pre-orders for the iPhone X within the first three days of availability, according to analyst Jun Zhang of Rosenblatt Securities.
Seeing as there’s no way for us to determine whether Zhang’s estimate is correct, we’ll have to take it with a pinch of salt – but based on his methodology, it certainly seems like it could be close to, if not well on, the mark.
Zhang and his team compared Apple’s production ramp schedule to the five to six week wait time for an iPhone X to create a range for the number of reservations the firm could have processed within 72-hours for its flagship iPhone.
“Based on the 5-6 week wait time for an iPhone X, we estimate that there were 9-12 million iPhone X total preorders over the last three days due to iPhone X’s current production ramp schedule.”
Rosenblatt Securities also has reason to believe that Apple processed more than six-and-a-half million pre-orders, including some registrations without payment, for the iPhone X in China over the first three days.
Related: iPhone X vs iPhone 8
It’s not difficult to see why the iPhone X is in such high demand; it reinvents the company’s vision for a smartphone, replacing traditional bezels with an edge-to-edge OLED screen and the antiquated home button with gestures.
Some may argue that they’re niceties Android users have been enjoying for a while. If you share that vision, there’s something you need to know about Apple: it’s rarely first to adopt new technology, but when it eventually introduces it, it’s flawless.
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