Huawei is looking to attack the smartphone market from all angles, unveiling the phablet-sized Huawei P8 Max alongside its latest flagship offering.
With the high-end Huawei P8 having debuted at a dedicated London-based launch event this afternoon, the oversized P8 Max was at its side, looking to target the more business-minded consumer.
Unveiled just moments after its flagship sibling, the Huawei P8 Max echoes many of its flagship sibling’s headline features, slotting them within a larger, 6.8-inch body.
The handset makes use of a 6.8-inch QHD display, with the screen covering an impressive 83 per cent of the front of the phone. It’s also got a svelte 6.8mm profile – that’s thinner than both the iPhone 6 and 6 Plus.
Inside is an octa-core Kirin 930 CPU – just like the P8 – as well as 3GB of RAM and 64GB of built-in storage. It’s also got a 13-megapixel OIS camera on the back, and a 5-megapixel selfie shooter on the front.
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Huawei also talked up the battery life for the P8 Max, quoting two-and-a-half days per charge. That’s thanks to a positively gargantuan 4,360mAh lithium-ion cell packed inside.
The China-based company has gone to great lengths to keep the Max cool too, waxing lyrical at the launch event about heat-dispersing tech.
Apparently the P8 Max uses a 7-layer heat conduction structure and high thermal conductivity materials, which should ensure the device runs cool even during processor-intensive activities.
Pricing for the Huawei P8 Max starts at 549 euros (£394) for the standard model, while the ‘premium version’ costs 649 euros (£466). The UK launch is set for next month.