The UK’s biggest mobile network had an absolutely massive 2014, with subscriber numbers swelling to 7.7 million.
According to the company, the majority of those subscriber – 5.7-million to be precise – were added in 2014.
That’s a pretty staggering figure. What’s also impressive is that the network attracted 1.7 million new customers in the last two months of the year alone.
The result of all this is that EE has sailed through its 6 million end-of-year target, and has attracted more new customers than any other European network.
Elsewhere, Britain’s leading network managed to bring its 4G coverage to 350 more towns and cities in 2014, boosting its overall 4G coverage to 80 percent of the UK population.
An increase in customers using 4G naturally led to an increase in data usage. In fact, the network claims that six times more 4G data was uploaded and downloaded in 2014 than in 2013.
Fortunately, the network doubled up on its available 4G capacity to compensate. It has also promised to add 4G+ to the UK’s busiest areas in 2015.
Read More: BT EE Deal: Is it a good thing?
It’s all good news for BT, of course, which last month agreed to purchase EE for £12.5 billion. These latest figures suggest that this would be an even more formidable pairing than we first thought.
Of course, they may also lend weight to the opposing anti-competitive argument that could well scupper the deal.
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
