Forget war reporting or citizen journalism; Facebook Live has already found its hero stream, and it’s absolutely ridiculous.
Buzzfeed smashed Facebook Live records on Friday with a 45-minute stream titled ‘Watch us explode this watermelon one rubber band at a time!”.
The livestream saw two Buzzfeed employees wrapping rubber bands around a watermelon until it popped. Because why not?
Unsurprisingly, it managed to garner the attention of an incredible 807,000 concurrent viewers, and has since been viewed over 8.5 million times.
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Facebook Live launched last summer, giving media platforms and high-profile figures a chance to stream interesting content live as it happens.
Earlier this week, Facebook began opening up the service to the general public, adding a dedicated ‘Live’ tab on its Android and iOS apps.
What did you think of Buzzfeed’s exploding watermelon? Let us know in the comments.