Trusted Reviews is supported by its audience. If you purchase through links on our site, we may earn a commission. Learn more.

Apple working with app developers on massive Product Red fundraiser

Apple is teaming up with a number of high profile app developers and Product RED to raise money for the fight against AIDS.

Running from now until December 7, the Apps for Red campaign will divert all funds generated by a selection of key apps and games to The Global Fund for AIDS research.

This means any time one of the apps is purchased (or an in-app purchase is made within one of these apps) over the next two weeks, 100 percent of the money will go to the aforementioned Global Fund. Neither Apple not the developers will take a cut.

There are 24 apps that are taking part in the Apps for RED initiative here in the UK, including a large number of games. These include Angry Birds, Cut The Rope 2, Monument Valley, Puzzle & Dragons, Rayman Fiesta Run, and Threes.

There are also a few non-gaming apps involved, such as Clear, Kitchen Stories Recipes, Star Walk 2, and Apple’s own GarageBand.

Each app has had its App Store icon redesigned with a red theme,  as well as receiving additional red-tinged content.

Elsewhere, Apple will be donating a percentage of all of its sales (both retail and online) to the charity on December 1, which is World AIDS Day. By happy coincidence, that also happens to be Cyber Monday, when a lot of people in the US will be buying their electronic gear online.

Meanwhile, on Friday – that’s Black Friday, of course – Apple will be giving away a Product RED iTunes gift card with select Apple products, and will donate further funds for each card given out.

Read More: iPhone 6 Plus review

Why trust our journalism?

Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.

author icon

Editorial independence

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

author icon

Professional conduct

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.

Trusted Reviews Logo

Sign up to our newsletter

Get the best of Trusted Reviews delivered right to your inbox.

This is a test error message with some extra words