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Apple Support app could bring the Genius Bar to your iPhone

Providing good customer support is very costly, and Apple is keen to bring down the expense.

Apple is working on a new app that will provide technical support for its customers, a new report claims.

The Californian tech giant hopes the app can solve common issues for users of the iPhone, iPad, and other Apple devices.

The app, first revealed by tech blog uSwitch, asks customers “basic questions to boil down to the problem quickly”.

It then gives customers the opportunity to “book a service, send their device in for service, or give a call to Apple”.

The app is reportedly being built with the intention of reducing strain on the Genius Bar – that’s the support desk located in brick-and-mortar Apple Stores.

Alongside interactive support capabilities, there will also be a number of FAQ-style help guides to solve common issues.

support appScreenshots of alleged app (Image credit:

“At launch, the app has all of the devices registered to your Apple ID,” explained the source, as quoted in the source.

“After that, the app asks if you are on the latest version of iOS and offers a range of support options, including taking to your carrier, contacting support, and setting up a Genius Bar appointment,” he continued.

The source added: “It’s highly interactive, and well-integrated.”

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It’s not yet clear whether the support service will be launched as a standalone app, or integrated into the existing App Store.

Which tech company do you think has the best customer service? Let us know in the comments.

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