large image

Trusted Reviews is supported by its audience. If you purchase through links on our site, we may earn a commission. Learn more.

Microsoft confirms people like talking to Apple’s Siri more than Cortana

Even though voice assistants aren’t real people, that doesn’t stop them from having high school-style popularity contests.

Microsoft’s 2019 Voice Report showcases Microsoft’s research into the area, meaning we can now tell, according to Microsoft, who’s the top of the pile when it comes to voice assistants.

Related: Best Android Phones

The popular jocks of the digital playground are Apple’s Siri and the Google Assistant, who are tied for first place with 36 percent of those responding having used each. Amazon’s Alexa comes in at third place, claiming 25 percent of the vote, while Cortana cruises in at fourth place with just 19 percent of the vote. Other voice assistants are all tossed into an ‘other’ category, snatching 1 percent of the market between all of them.

In fairness to Cortana, outside of its inclusion in Windows PCs it doesn’t have the same reach as say, Google’s Assistant which pops up on several Android phones and Google Home smart speakers. Siri’s popularity, similarly, is probably down to how many iPhones have been sold, compared to smart speakers and other smart devices.

Related: Best iPhone 2019

The research adds that while 23 percent of people asked owned smart speakers in 2018 in 2019, 45 percent of respondants owned smart speakers, opening the door to a whole lot more people listening to your every move for quality control purposes.

So there you have it. It’s official, Siri and Google Assistant are too cool for school, and Alexa and Cortana have a little way to go. If we’re going solely by how popular the devices are, that is.

The research is worth having a nose through, too. There’s plenty of information on voice assistants and the state of the market, if you’re into that.

Got a favoured voice assistant BFF? Tell us about them on Twitter, ping your messages to @TrustedReviews

Why trust our journalism?

Founded in 2004, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.

author icon

Editorial independence

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

author icon

Professional conduct

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.