Trusted Reviews is supported by its audience. If you purchase through links on our site, we may earn a commission. Learn more.

Apple is at long last refreshing its iconic MFi branding

Here’s something die-hard Apple fans will find interesting: the Cupertino firm is switching up its iconic MFi licensing logo, ditching the famous iPad, iPhone and iPod illustrations for something a little more straightforward.

First introduced back in 2005, Apple’s MFi Program is a licensing scheme that allows independent manufacturers to plaster the coveted “Made for” branding on their products – provided, of course, they adhere to the firm’s high standards.

The original MFi branding

The branding has remained the same since its introduction, but could be about to change: ChargerLab has obtained a trio of illustrations Apple sent to manufacturers, along with a memo instructing them to update the logo on their packaging.

The revised MFi branding

As ChargerLab rightfully pointed out, there are three notable differences between the original MFi branding and the revised set:

  1. The product illustrations have been replaced with a simple Apple logo.
  2. The products have been taken out of alphabetical order and arranged in order of popularity.
  3. The font has been brought in line with the rest of Apple’s branding.

Related: iPhone X

What do you think of the new MFi branding? Let us know over on Facebook or Twitter @TrustedReviews.

Why trust our journalism?

Founded in 2004, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have 9 million users a month around the world, and assess more than 1,000 products a year.

author icon

Editorial independence

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

author icon

Professional conduct

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.