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Apple is at long last refreshing its iconic MFi branding

Here’s something die-hard Apple fans will find interesting: the Cupertino firm is switching up its iconic MFi licensing logo, ditching the famous iPad, iPhone and iPod illustrations for something a little more straightforward.

First introduced back in 2005, Apple’s MFi Program is a licensing scheme that allows independent manufacturers to plaster the coveted “Made for” branding on their products – provided, of course, they adhere to the firm’s high standards.

The original MFi branding

The branding has remained the same since its introduction, but could be about to change: ChargerLab has obtained a trio of illustrations Apple sent to manufacturers, along with a memo instructing them to update the logo on their packaging.

The revised MFi branding

As ChargerLab rightfully pointed out, there are three notable differences between the original MFi branding and the revised set:

  1. The product illustrations have been replaced with a simple Apple logo.
  2. The products have been taken out of alphabetical order and arranged in order of popularity.
  3. The font has been brought in line with the rest of Apple’s branding.

Related: iPhone X

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