There appears to be a lot of confusion surrounding Apple’s original TV plans, and a new report has suggested that the iPhone-maker is plotting to undercut Netflix.
A TV executive “who has talked to” the firm told Recode this weekend that the firm “intends to sell a standalone subscription to its original video shows, priced below Netflix”.
Related: Netflix vs Amazon
In the US, Netflix’s Basic plan costs $7.99 per month, with Standard priced at $10.99 per month and Premium costing $13.99 a month. In the UK, the same plans cost £5.99, £7.99 and £9.99.
However, different people seem to have heard completely different things.
Other industry insiders have suggested that Apple will bundle all of its TV content with Apple Music and AppleCare, as part of a “very big subscription service”.
What’s more, there’s even been talk that Apple instead plans to “make some or all of the content” available for free through the Apple TV app.
This would appear to be a very strange move indeed, but with little else to go on from Apple, right now, nothing can be ruled out.
What we do know is that Apple is going big. Earlier this year, it emerged that the company was poised to to spend well over $1 billion creating its own batch of originals, and it signed up Oprah Winfrey last week.
The shows are expected to be released next year.
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