Amazon has promised Prime Instant Video subscribers they will not be charged extra for watching Ultra HD content through the service.
Earlier this year the company agreed distribution deals with the likes of Warner Bros., 20th Century Fox, Samsung, Disney and Lionsgate in order to show 4K content through its streaming service.
Unlike its great rival Netflix’s offerings, Amazon customers will not see an increase in the bill for watching movies and television at the higher resolution.
Netflix customers will need to pay $11.99 a month in the US, which is a $4 increase on the current tariff, if they wish to access 4K content. That’s a decision which has already drawn plenty of criticism.
Michael Paull, Amazon’s Vice President of Digital Video said: “We want to be the best entertainment destination for customers. We’re confident that offering Ultra HD content, whether it’s a TV series or a film, will help create the ultimate viewing experience and can’t wait to start making it available this year.
“We’ve already announced that the Tony Bennett & Lady Gaga: Cheek To Cheek LIVE! concert will be available in the premium resolution as well as Amazon Original Series including Transparent, Alpha House and the upcoming Mozart in the Jungle series, and we’re excited to unveil even more titles that Prime members and customers can watch in Ultra HD later this year and into next year.
“Amazon Prime members will have access to a great selection of Ultra HD content on Prime Instant Video at no additional cost.”
Do content creators and providers have a right to charge more for 4K content or are they holding back the proliferation of 4K TVs? Let us know your thoughts below.
Read more: Netflix vs Amazon Prime Instant Video