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Amazon Prime ‘unlimited one day delivery’ claims under fire


Amazon could be in hot water with the Advertising Standards Authority over falling short on its “unlimited one-day delivery” promise.

Complaints were voiced on Twitter and to the Advertising Standards Authority that Amazon was failing to meet its one-day delivery offer which it charges Amazon Prime customers £7.99 a month after a free 30-day trial period.

It would appear that Amazon’s delivery service is suffering under the strain of Christmas gift orders, though it states its last order day for getting packages in time for Christmas Day is this Wednesday with Prime subscribers getting up until Saturday to place their orders.

But people are already complaining about late orders which got the attention of the Advertising Standards Authority.

“We have received a handful of complaints. We are considering whether to launch an investigation,” the Authority said in a statement, reported The Guardian.

Amazon Prime’s one-day delivery promises to deliver parcels one-day after they are dispatched, effectively offering deliver within 24 hours. But failing to meet this commitment to paying customers can be a breach of contract and potentially be seen as false advertising due to arguably misleading customers.

In our experience of Amazon Prime, the service is often spot on. But at times where the online retailer is facing masses of orders there’s a potential for the service to fall short.

We know of one such example during the Black Friday sales period where a person ordered a new TV from Amazon expecting delivery on a specified day only for the package to not turn up despite having waited indoors the whole day for it to arrive.

In fairness to Amazon, the company apologised and didn’t charge the person for the TV due to the inconvenience the delivery debacle has caused.

Such a situation doesn’t excuse shoddy delivery processes, particularity for a tech-savvy organisation like Amazon, but at least the company appears willing to make amends.

Related: Amazon’s last delivery dates and times

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