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The American Fridge Freezer you never knew you needed is here (sponsored)

In partnership with AO

They say that the best forms of innovation are often found where you least expect them, but when was the last time that a fridge freezer was factored into that equation?

Well, you might not realise it but on average nearly 50% of our daily fridge opening antics are done without any particular reason in mind. We’ve all been there – scanning the landscape of our fridge freezers, waiting for something to catch our eye (maybe that last slice of chocolate cake from Dave’s birthday party?).

That’s not to speak of the other times we open our fridges, purely for the purpose of answering some of life’s great questions: “Do we have any milk left?” “When does the veg go out of date?” “How long has that cheese been there?”

But every time we fall prey to these events, we’re left wasting energy and potentially affecting the freshness of the food inside. I think we’re overdue a change, don’t you?

Take a peek inside

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Well thankfully, is bringing innovative solutions to some of life’s problems right into your home. LG has created the InstaView Door-in-Door™ Fridge Freezer – the latest bit of previously unimaginable sci-fi tech that can now be brought into your kitchen

At first glance, you might be left intrigued by the InstaView™ Fridge Freezer’s alluring front panel. But give the sleek glass two swift knocks and it unveils something wonderful. Answering your command, the panel lights up, illuminating the inside of your fridge freezer and giving you a clear view of all its glorious contents – all without you needing to open the door.

By showing you everything that you need to know, the InstaView™ completely eliminates any random rummaging throughout your fridge freezer – saving you precious time in between adverts.

Best of all, this prevents any cold air from needlessly escaping. This might seem like a small technological advancement, but it goes a long way towards lowering your energy consumption and saving you money – two things that we can all get behind.

In a hurry?

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At this point, you’re probably wondering how you ever lived without LG’s InstaView™ technology – but wait, there’s more. One of the best things a fridge freezer can do is get you to the things you need, quickly. But as most of us can attest to, a lot of them just aren’t designed with those ergonomics in mind. Enter the Door-in-Door™ system.

Sitting comfortably behind the InstaView™ panel, and in front of the main fridge area, the Door-in-Door™ section gives you the opportunity to store your most beloved food items in one easy to access place that doesn’t require the rest of the fridge door to be opened. All it takes is a simple button press to open up this treasure trove – yet another ingenious idea to prevent cold air from escaping into your kitchen. All you have to do is pop on over to and this amazing innovation could be yours.

Need to cool down?

After the summer we’ve just had, I don’t think any of us will take ice cubes for granted ever again, but wouldn’t it be nice to have them on demand? On that front, LG’s InstaView™ Fridge Freezer has you covered. Just to the left of the InstaView™ panel, you’ll find a dedicated ice and water dispenser – perfect for keeping people cool and hydrated when they need it most.

Welcome to the new fridge freezer

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The LG InstaView Door-in-Door™ Fridge Freezer is also built with a Linear Converter Compressor, designed to prevent internal friction and ensure that the product’s components last well into the future.

As if all of these amazing features – including a sleek matte-black, finger-resistant finish – just aren’t enough, then you should know that LG is offering a 10-year warranty on its Linear Inverter Compressor. LG’s faith in the InstaView Door-in-Door™ Fridge Freezer speaks volumes about its quality. Simply put, it’s one of the best fridge freezers on the market.

If you’re about to pick yourself up a brand new LG InstaView Door-in-Door™ Fridge Freezer, then we recommend going through Aside from getting free delivery on your brand new fridge freezer, you can also choose from a wide range of time slots to suit your schedule.

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