The key to BIVâ€™s success is simply that it focuses so much on stuff you actually want to watch on a TV as opposed to a PC. So there are all sorts of weird and wonderful video sources to explore including YouTube, Sky News, the BBC iPlayer, the Demand 5 Channel 5 catch up service, and LoveFilm. Plus, of course, thereâ€™s Sonyâ€™s own Qriocity movies-on-demand platform, and the â€˜powered by Qriocityâ€™ Music Unlimited audio subscription service.
Admittedly the interface for accessing all the BIV content is starting to creak under the strain, but this doesnâ€™t stop BIV from being a ridiculously good thing to find on a Â£354 TV.
Having just mentioned an interface issue, we might as well add here that we also found the remote control a little unresponsive, and oddly limited in effective range. This might cause some irritation if youâ€™ve got a particularly large room you want to use the 32EX403 in.
Getting back to the good stuff, we were very pleased considering the 32EX403â€™s affordability to find it carrying a Freeview HD tuner, and a healthy set of picture adjustment options that includes a black corrector, a small amount of gamma correction, and a degree of fine tuning for the setâ€™s â€˜advanced contrast enhancerâ€™.
One thing you donâ€™t get, though, is any 100Hz processing. The 32EX403 is 50Hz all the way. And to be honest, it shows.
For if whatever youâ€™re watching has any significant amount of motion, especially if it involves a camera pan, then there is clear evidence of resolution loss as the objects or the whole image slides across the screen. Itâ€™s hard to be too judgmental about this given the TVâ€™s price, though. And actually the set performs better than expected when it comes to keeping a lid on judder. The blur is not necessarily a problem that bothers you much when watching â€˜normalâ€™ TV programming either.
But it certainly affects films and action packed dramas, so it would be remiss of us not to highlight it as the sort of picture compromise you have to take on board when spending as little as Â£350 on a 32in TV.