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YouTube trumps TV networks with mobile views alone


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We all know that YouTube is the market leader in online video, but has it trumped TV too?

According to YouTube CEO Susan Wojcicki, it certainly has - in specific demographics, at least.

She revealed that Google-owned video giant is now reaching more people between the ages of 18 and 49 than any TV network on the planet.

What’s more staggering is that she’s talking about mobile alone, with YouTube trumping network TV even without including desktop- and TV-viewing figures.

Let me tell you from running a service, that is not easy to achieve,” the CEO declared, as reported by The Verge.

It should be noted that this metric covers how many individuals YouTube actually reaches, and how much content is viewed. That’s important because YouTube is a global platform, whereas most TV networks operate nationally.

Wojcicki was light on specifics, but said that the number of people visiting YouTube has grown 40 per cent year-on-year.

The CEO also claimed that time spent on the video-sharing site had risen by 50 per cent.

That’s a sizeable leap considering the company has now been operating live for 10 years.

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So what’s next for the big YT? Last month we reported on rumours that suggested the site was due to launch a subscription service.

Tipped to land within the next few months, an ad-free option is purportedly ‘rapidly taking shape’, and may cost around $10 a month (around £6).

YouTube has stayed quiet on the matter however, but we’re interested to know whether you’d be willing to pay for ad-free video viewing. Let us know in the comments.

Matthew Bunton

April 30, 2015, 1:43 pm

Well I doubt anyone is actually suprised by this news.

The majority of network TV involves reality and other trash shows. Sky has managed to single handedly monopolise and ruin most sports coverage. Movies are mostly atrocious nowadays and normally revolve around superheros violence etc. with only the occassional gem worth watching.

I do find it amusing how Youtube gets the credit for all of the success when it is actually due to the content creators.

David Hale

April 30, 2015, 2:35 pm

I would only pay to subscribe to YouTube if they started providing content syndicated from on demand services. Otherwise paying $10 per month just to watch movie trailers and how too video's without ads would be rather expensive.

stun ned

May 2, 2015, 4:15 am

I would subscribe.. give me FoxNews MSNBC and CNN

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