Twitter-owned short video sharing service Vine has launched a brand new version of its iOS app designed especially for children.
The new Vine Kids app sticks to the same six-second, looping format. but brings content tailored and suitable for younger eyes.
Young users will swipe from left to right between videos clips and will be guided through proceedings by what Vine is calling “adorable animated characters.”
The firm said the idea came together just this month, when an employee commented on how much their child enjoyed using Vine.
Carolyn Penner, Vine’s head of communications and marketing, wrote: “[The colleague] said he wished there was a separate app she could use to more easily watch posts that are appropriate for kids.”
She added: “That week happened to be Hack Week, a time when we get to work on projects outside of our day-to-day work. So two folks teamed up and built exactly that.”
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Vine says the videos will be ‘hand-selected’ in order to make sure the content remains kid-friendly. The standalone app can be downloaded for iOS now.
Would you want your kid transfixed to the smartphone screen enjoying Vine clip after Vine clip? Let us know your thoughts in the comments section below.