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Toshiba: We do not see 3D extending much further

Luke Johnson



Toshiba has suggested that 3D TVs are circling the drain, stating that there is no consumer demand for the extra-dimensional TV technology.

Speaking exclusively with TrustedReviews recently, the company has claimed that it does not see the lifeline of 3D TVs extending much further, adding that 4K has replaced 3D as the next big trend on the TV scene.

“No, there is not still demand for 3D,” an official Toshiba spokesperson told us when questioned on the state of the market.

They added: “We have not seen a huge demand for 3D and we do not see that trend extending its lifeline much further.”

Although condemning 3D TVs to the annals of time, the Toshiba representative has claimed that the technology will not disappear just yet.

“It’s not that it is officially dead; it’s just not what consumers are looking for,” he said speaking with TrustedReviews. “We find that consumers are looking for a higher resolution and we have been seeing that over decades.”

Detailing this visuals-based expansion he stated: “We went from VHS to DVD and then from DVD to 720p to 1080p to Blu-ray and now 4K is the next big thing.”

Despite 3D becoming something of a standard feature on many current high-end TVs, Toshiba has claimed that even those with 3D TVs in their homes are reluctant to make use of the features.

“I think that 3D still does great in the theatres, just not so in a home theatre. If people do buy the 3D TVs, we found that they just weren’t using it that much,” he said.

“The content was another issue, there was limited 3D content there, and people don’t like the glasses as they were uncomfortable.”

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January 23, 2014, 6:24 pm

Like quadraphonic audio for music, it was obvious that 3D video was a useless marketing gimmick.


January 23, 2014, 11:04 pm

Just 4K is, unless you get a 100" TV or sit 3 feet from the screen so that the eyes can resolve the resolution.


January 25, 2014, 1:15 pm

It is Toshiba's TVs that are "circling the drain", not 3D..

Dee Dee Ramone's Guitar Pick

January 27, 2014, 9:31 pm

It's really sad that all the effort is going into gimmicks that are easier to sell on paper but have little value to viewing experience like 4K.

I really despair that we are ever going to see an improvement in the picture itself now that Panasonic have ceased to manufacture Plasmas and there seems to be little interest to develop OLED.

Right now there's a massive marketing push for 4K since on the surface it seems like an easier sell but ultimately it will fail just like 3D since a) the average person doesn't care and b) the cinephiles can see it for the scam that it is

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