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The Galaxy Note 7 saga could hit Samsung even harder than thought


Samsung Galaxy Note 7

Samsung faces losing 40% of its existing smartphone customer base, following the Galaxy Note 7 recall, a new survey has revealed.

Of 1,000 Samsung phone owners surveyed by Branding Brand (via TechCrunch), 4 in 10 of them said they will not buy another device from the manufacturer.

That’s up from 34 per cent when the survey was initially conducted a month ago, suggesting Samsung’s actions since the first recall have further damaged its image.

So who stands to win? Well 62 per cent of Android users will go with another Android manufacturer, and 30 per cent are ready to set sail on the good ship Apple.

The final 8 per cent will buy a Google Pixel phone next.

Earlier today, Samsung announced it was offering Note 7 buyers a $100 credit towards a different device from the range.

Whether that would have an effect on the respondents to this survey remains to be seen.

If the results of this survey play out in the real world, it could cause Samsung serious problems heading into 2017’s launches.

However, it would also gives Android manufacturers a huge opportunity to make up ground on the leader of the pack.

Later on Thursday, it was disclosed that 26 Note 7 handsets have suffered from overheating in the last month, six of those being replacement devices.

The company is currently seeking to recover all Note 7 handsets still in the wild.

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October 13, 2016, 9:13 pm

They might also spare some thought for Note4 owners who likely were going to look at the Note7. They now have the money burning a hole in their pocket instead of the Note7. Samsung could do worse than recognise and support the Note4 as the current European Note flagship, and soothe their itch to spend that money on another phablet today.


October 14, 2016, 7:04 am

Another Apple Victory?


October 14, 2016, 8:00 am

What percentage of these phones have exploded? The media blows things so far out of proportion it's ridiculous and all these long time Note users are easily ready to jump ship to Apple. I understand it's unsafe, but people are so extreme.
There are other Android brands out there that work just as good. If anything, fall back to the S7 Edge. It's the closest thing to the Note 7.


October 17, 2016, 4:18 pm

None has actually exploded. The only thing exploding is the media "blowing up" stories.

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