Samsung faces losing 40% of its existing smartphone customer base, following the Galaxy Note 7 recall, a new survey has revealed.
Of 1,000 Samsung phone owners surveyed by Branding Brand (via TechCrunch), 4 in 10 of them said they will not buy another device from the manufacturer.
That’s up from 34 per cent when the survey was initially conducted a month ago, suggesting Samsung’s actions since the first recall have further damaged its image.
The final 8 per cent will buy a Google Pixel phone next.
Earlier today, Samsung announced it was offering Note 7 buyers a $100 credit towards a different device from the range.
Whether that would have an effect on the respondents to this survey remains to be seen.
If the results of this survey play out in the real world, it could cause Samsung serious problems heading into 2017’s launches.
However, it would also gives Android manufacturers a huge opportunity to make up ground on the leader of the pack.
Later on Thursday, it was disclosed that 26 Note 7 handsets have suffered from overheating in the last month, six of those being replacement devices.
The company is currently seeking to recover all Note 7 handsets still in the wild.
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Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
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We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
