When articles start with “you won’t believe…”, you’re probably in for a jolly trip down the garden path. But seriously, you won’t believe how cheap EE’s new 4G smartphone is.
In the race to the handset-pricing bottom, EE offers its latest contender – the EE Rook – a 4G/LTE-friendly smartphone that costs just £39.
That’s if you’re an existing EE customer, mind. For everyone else, you’ll need to pay £49 – hardly over the odds.
Of course, you can’t expect the device to be packing any serious computing heft as a result.
The EE Rook is powered by a 1GHz quad-core MediaTek processor, offers 8GB of storage, 1GB of RAM, and – thankfully – runs on Google’s latest Android 5.1 Lollipop operating system.
You can upgrade the storage by a further 32GB thanks to a microSD slot, too.
It’s also got a 5-megapixel camera, a 4-inch “high resolution” FWVGA display, and a 1,500mAh battery that’s purportedly good for over five hours of talk time.
But is there a market for such a device? Well according to EE, 44 per cent of Pay As You Go customers in the UK spend £50 or less on a handset. That’s the Rook’s target territory.
“We believe everyone should have access to 4G and the experiences it offers on the go,” says Sharon Meadows, EE’s Director of Devices.
She continues: “The new Rook from EE provides a great 4G smartphone at a compelling price – allowing even more people to enjoy the benefits of our superfast mobile network from high speed web browsing and downloads to gaming and streaming.”
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If you buy a Rook from EE, you’ll also be eligible for discounts on a number of items, including 20 per cent off a £14.99 selfie stick.
Oh, there is one caveat – you’ll need to top up at least £10 at the time of purchase to buy an EE Rook on PAYG.
If you’re looking for something a bit more powerful, check out our smartphone group test video: