Tesco’s streaming platform Blinkbox has teamed up with a digital locker service called UltraViolet that lets users convert their physical media into digital format.
The new service means that if you’ve thrown down cash for a movie on Blu-Ray, you’ll then be able to stream or download the exact same title via Blinkbox.
It’s worth mentioning that Ultraviolet will only work if your chosen movie or TV show is already part of Blinkbox’s online catalogue.
Tesco says UltraViolet’s got upwards of 70 other big-name firms behind it, including Warner Bros., 20th Century Fox, NBC Universal, and Sony Pictures.
Blinkbox’s Managing Director Adrian Letts says Tesco is ‘delighted to support UltraViolet’.
“[The service offers] customers even more ways to enjoy the latest movies and TV shows on their terms, whether they’ve been purchased in-store or online.”
Another key feature of UltraViolet is ‘buy to keep’, which allows customers to purchase Blinkbox titles and then share them with up to five family members.
To make the whole process easier, Tesco has begun marking discs with an UltraViolet logo to signal whether or not it’s eligible for the UltraViolet service, with a selection of other UK retailers following suit.
Ian Ditcham, Tesco’s Category Director for Entertainment, says the new service is built around ‘offering flexibility’ for viewers.
“This is about helping movie and TV fans on their journey from physical to digital entertainment.”
Tesco was keen to point out that the current roster of UltraViolet-friendly movies includes The Amazing Spider-Man 2, Bad Neighbours, Rio 2, and 300 Rise of An Empire – but don’t let that put you off.
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