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Sony to launch cloud-based TV streaming service in US

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Sony Bravia TV
Sony's had a cloud-based TV streaming service up its sleeve for some time

Sony has announced it will launch its own cloud-based TV streaming service in the US sometime in 2014.

Revealing its long rumoured IPTV service during a CES 2014 press conference and said it will run on a manner of devices when it eventually launches.

The cloud-based TV service will offer both live TV and on-demand content to rival current services like Lovefilm and Netflix. However, Sony’s offering will personalise the content presented according to your viewing habits.

Like with Netflix and other on-demand services, you’ll be able to pause material on one device and then continue watching on another. This also includes connected devices like PS4 and third-party products like an iPad.

Sony hasn’t even got a name for its cloud-based TV streaming service yet, but testing will begin later this year.

SImilar to the newly announced PlayStation Now service, the Sony TV streaming service will be a US exclusive for now, but hopefully it will come to the UK at some point in the future.

Read more: Netflix vs Lovefilm

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