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Sony announces price and availability of 4K TV range


Sony UHD

Sony has put prices to its forthcoming 4K TV offerings the Sony XBR-55X900A and the Sony XBR-65X900A. They're cheaper than you might be expecting, and they'll be out this month.

Sony revealed two mass market 4K television sets, the Sony XBR-55X900A and the Sony XBR-65X900A at CES 2013 in January. However, it didn't provide a release date beyond 'spring,' and there was no indication of how much these TVs would cost.

That's now been rectified. Both 4K (or UHDTV) sets will be made available in shops and online from April 21. Sony has also priced them in such a way that they're pretty much attainable to the average Joe, which is quite rare for 4K TVs.

Sony XBR-55X900A and XBR-65X900A Pricing

The 55-inch Sony XBR-55X900A will come in at $4,999, while the 65-inch Sony XBR-65X900A will cost $6,999. That's around £3,260 and £4,560 respectively by today's exchange rate.

Of course, things rarely work out that simply in the world of technology, but no UK prices have been provided as yet.

Both 4K LCD TV sets will be able to produce pictures at 3840 x 2160 - roughly four times the current Full HD standard. While 4K content is a little thin on the ground at present, these TVs contain Sony’s proprietary two-chip 4K X-Reality PRO picture engine, which will upscale non-4K video to the new resolution.

Sony hasn't forgotten the last major TV craze - if it can be called that - as both sets feature Full HD 3D, and will ship with four sets of passive 3D glasses in the box. Wi-Fi connectivity is also included as standard.

Will you be purchasing the Sony XBR-55X900A or the Sony XBR-65X900A, or is it still too early to jump aboard the 4K train? Let us know what you think in the comments section below.


April 8, 2013, 1:01 pm

I guess I'm poorer than the average Joe :'-(

Joe Madden

July 8, 2013, 2:21 pm

Ha. You and I both. I wouldn't feel too bad tho..The 65" has awesome color and clarity when displaying 4k.. except when something moves. The motion blur and judder is not something I would expect to see from any TV that costs close to or over $5K. I can't help but think that my V-Series Panasonic Plasma has better contrast, better motion performance, and more natural color. I'll jump aboard the "4K" Train when they manufacture something that doesn't have so much blur and judder.. and contrast and color that is at least as nice as the upper end Plasma HDTVs.

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