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Sky’s On Demand downloads top 300m in last three months

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Sky has announced it handled over 300 million On Demand downloads over the past three months.

The new data comes courtesy of the telecoms giant’s Q3 earnings call, revealing a 63 per cent rise in On Demand downloads year-on-year.

Sky’s Box Sets alone delivered 100 million views in the quarter; popular choices included The Walking Dead and Game of Thrones.

The company also revealed that over half a million customers purchased at least one movie from Sky since the Sky Store launched.

Interestingly, Sky’s online outlet accounted for 30 per cent of the UK’s digital purchases of Gone Girl.

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Sky-owned Now TV was also on the up, seeing a 30 per cent year-on-year rise in subscribers.

That’s put down to the success of the dedicated Now TV set top box and the service’s brand re-launch last month.

Fortitude was listed as Sky Atlantic’s most successful original drama in the UK, boasting around 2.7 million viewers for the first episode alone.

Sky Broadband also saw plenty of success, with 43 per cent year-on-year growth and 100,000 new customers across the UK last quarter.

We have delivered an excellent third quarter as customers across the enlarged Sky group respond to the quality and breadth of what we offer,” said Jeremy Darroch, Sky’s Group Chief Executive.

He continued: “As these results demonstrate, our teams are working well together right across the new Sky. Five months in, our integration plans are progressing well and we are well positioned for the expanded growth opportunity ahead.”

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