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Samsung defends Magazine UX’s Windows 8 similarities

Luke Johnson


Samsung Windows UX
Samsung Windows UX

Samsung has defended its new tablet Magazine UX interface, suggesting similarities to Microsoft’s Windows 8 platform are not an issue.

Launching aboard the newly confirmed Samsung Galaxy NotePro and Samsung Galaxy TabPRO devices, the new Magazine UX has replaced the icon-based TouchWiz interface with a new, tile-based interactive system.

Despite a number of visible and functional similarities to the Windows 8 system found on the likes of the Microsoft Surface Pro 2, Samsung has claimed that its new tablet interface has been inspired by consumer demands, not the efforts of competitors.

“I don’t think it matters [that it looks like Windows],” Shoneel Kolhatkar, Samsung’s Senior Director of Product Planning told TrustedReviews.

He added: “As long as consumers like it, they can compare it to Windows or compare it to something else.

Bringing more information to the fore to create a “zero-click” means to access a bevy of information, Samsung has claimed that the Magazine UX will provide consumers with a more user-friendly experience.

“I think that a lot is informed by consumers, more than anything else,” Kolhatkar stated. “Ultimately we feel that we are providing something for the consumer that they want.”

He added: “You switch your device on and you need instant access, you want zero-click access to information. That’s what the Magazine UX gives you, at once glance it will give you the weather, your meetings, all of it.”

Do you think the new Magazine UX shares a few too similarities to Microsoft’s Windows 8 interface? Let us knw via the comments boxes below.

Read More: Samsung Galaxy Note 10.1 2014 review

Matthew Tomkins

January 7, 2014, 3:10 am

With my crystal ball in front of me : i can see a nice juicy law suit on the horizion for samsung LOL.
Its an obvious copy of the W8 set up..


January 7, 2014, 5:26 am

I heard a lot of people said they don't like live tile and blamed the slow growth of win8 to the new UI. Now Samsung said that they copied MS because of consumers wanting it. What a joke?


January 7, 2014, 1:30 pm

Is this a backhanded compliment to Microsoft? "You're UI is actually awesome, but you aren't cool with hipsters, let us try!"


January 7, 2014, 2:58 pm

the only reason why they said that was because the internet commandos need something to bash MS about.

LA Stone

January 7, 2014, 5:36 pm

It definitely looks like Metro. In fact I've been seeing it over the past few days and wondering why the articles never say what OS it's running. I assumed it was Windows since they were also calling it Pro model. I can't say that it's "too" close to Windows. Too close for what? Microsoft might say it's too close and sue. Consumers may or may not care. Does it cause confusion? Definitely.

I have never found Microsoft's tiled interface to be useful. Mostly I thought it was extremely restrictive and made some things that were simple and smart, stupid and harder. Right click menus for example are a thousand times better than what we have now in Metro.

Maybe Samsung did this better, but in the end, if it's running Android, you can already have any kind of interface you want and place any information front and center.


January 7, 2014, 11:46 pm

Surfcast already owns it since 2004 US 6724403 patent. W8 is an obvious implementation of this patent. What are you going to say about that?


January 8, 2014, 4:01 pm

The difference is that you can install a different launcher on the Samsung in 30 seconds if you dont like this one, All in all, this is just a layer and a theme and there are literally 10s of thousands of alternatives with Android.

Not possible with any tablet made by Microsoft or Apple.


January 8, 2014, 8:44 pm

I think this is what Windows 8 should have been in the first place. Tiles that are actually big enough to display usefull information.

Peter Tsiampas

January 9, 2014, 10:35 pm

Royalties will be Paid!! :P


January 10, 2014, 7:06 am

There's a reason behind the nickname "Shamesung", you know?

Evan Edwards

January 11, 2014, 8:38 am

Tiling interfaces date back to Xerox PARC (where the mouse, windowed applications, dialog boxes, and icons were also created), were available for Unix in 1983, and personally I used tiling systems in the 1990s through to today. It's hard to say that this is much different than what I was using every day to get work done over ten years ago other than the touch details like long press to move things around. And I'm not even sure that those kinds of details are in Windows 8, as they are Android conventions.


January 12, 2014, 11:27 pm

I love Metro UI on touchscreen devices, but I am too poor to buy the magnificent Surface Pro 2 (it runs Crysis man).


February 1, 2014, 2:56 am

I'm an iPad owner and one thing that has always bugged me about both iOS and Android tablets was their interfaces on the larger screens were exactly the same as the phones. Windows 8.1 is by far and away the best tablet OS and the ONLY thing that stopped me buying it was the lack of apps on the RT device - the pro device is just too damned expensive for me :( This new Magazine UX looks to be exactly what Android needs as a tablet OS.


February 5, 2014, 12:18 am

Pretty much all the complaints were focused on win8 on the desktop.


February 7, 2014, 10:19 pm

Yes, long touch to move them around is on Win8, as a matter of fact windows method of mving tiles is lss jarring, the screen stays the same with emphasis on the tile being moved and slight deemphsis of other tiles, in contrast Samsung employs the dramatic shrinking of the screen and the opening of a lower panel. Windows method is more like moving an object in the real world. You can also fit WAY more tiles, way more glancable information, yeah Samsung even stole MS, glance and go, theme on a Windows tablets, and place them in titled categories. The max number of tiles you can fi on the Samsung is a meager six(6) tiles, not much info there. Microsoft allows for far more.
Regarding samsungs consumer demand statement they are likely referring to the increased demand, 3x increase in sales, of Windows 8/8.1 tablets/hybrids/convertibles that occurred between Jan 2013-Nov 2013 according to NPD. Yeah so no express consumer voice to Samsung,"lease make this" jus t a consumer respond to a competing product and Sammy said.."need to ape this."

Evan Edwards

February 8, 2014, 1:47 am

Did you just justify the position that they stole everything by starting out explaining how nothing is the same?

It doesn't much matter, as I've been using tiling systems for over 20 years, well before Microsoft (whom I have no problem with) started using them. I'm thrilled that they do. Hopefully it will lessen the number of people who are confused when they sit down at my systems.


February 8, 2014, 6:31 am

Hi, no granted nothing is new as your experience demonstrates.Yet the defense is that a a current and mainstream implementation in modern mobile consumer and enterprise devices Microsoft made bold departure from the icon/grid page system employed by rivals and implemented live, customizable tiles that provide surface level glaneabke information, while even using the terminology"glance and go."
Samsung, as I attempted to covey and as the article alludes(asking readers "
Do you think the new Magazine UX shares a few too similarities to Microsoft’s Windows 8 interface?") coveys that Samsungs Magazine UX too, is a curious departure from the icon/grid based system(though still part of their UI) adopting qualities of the time based system made popular (though not created by) by Microsoft's minimalistic UI. So as I originally acknowledged or implied via comparison that yes they "stole" from the current method MS made popular and is showing success in by employing fundamentally a tile based system as a UI like MS, but via comparison, I was conveying that MS's implementation of a fundamentally similar UI, in my opinion is superior. So fundamentally "some" things, customizable tiles that present surface level glaneable info, are the same, elements of how to customize, how many tiles can be viewed simultaneously on each system, etc, however are different. Note, HTC blink feed also borrows from a the Tile based system made popular by Microsoft in modern mobile/computing devices.

Evan Edwards

February 8, 2014, 1:46 pm

What are you (in your terms) defending?

I'm not sure what you're replying to in relation to what I said. I've never stated any option on Samsung's and Microsoft's interfaces in relation to each other... in fact I explicitly stated in my initial comment that I don't have an option on how they compare to each other.


February 8, 2014, 3:23 pm

Sorry, actually the comment regarding your statement "And I'm not even sure that those kinds of details are in Windows 8, as they are Android conventions." where I answered about that yes Windows allows for that and then I just expounded a bit on how MS is better. Most of the rest was in response to the articles question to readers, I just included it in the response to you. That was more directed for the general comments.

Evan Edwards

February 8, 2014, 3:29 pm

No worries. It was your ongoing replies that were confusing me. Knowing that you were (at least somewhat) commenting about the overall topic to the general reading audience rather than to what I was stating makes it all clear.


February 8, 2014, 3:39 pm


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