Qualcomm has announced the first phone that will use its highly anticipated Snapdragon 820 processor, and it's an unexpected choice.
LeTV is not well known outside its native China, but it is one of the country's biggest entertainment and media companies.
Aside from already releasing four phones, its projects span everything from Internet TV to electric cars.
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Qualcomm also revealed that the Le Max Pro will feature an ultrasonic fingerprint scanner, with CEO Steve Mollenkopf claiming it can even be placed under glass or metal.
The Le Max Pro, which will also feature Qualcomm's Quick Charge 2.0 technology, will be the first time LeTV has tried to expand to the US market.
USB Type C is expected to feature on the phone, which also has a 6.33-inch 2,560 x 1,440 display, 32, 64, or 128GB of internal storage, and runs Google Android 6.0 Marshmallow.
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Qualcomm had a tough 2015 after reported issues with the Snapdragon 810 and various fines caused stocks to plummet by 30%.
The firm will be looking to improve its fortunes this year with the launch of the Snapdragon 820 chip.
The processor features the new Qualcomm Kryo CPU, claimed to have twice the performance and efficiency of the Snapdragon 810
Make sure to check out our CES 2016 hub for the latest updates from the event.