After their public spat over artist royalties last year Apple and Taylor Swift have been getting on pretty well lately.
The pop megastar had even been appearing in popular ads promoting the Apple Music service she was once so upset with.
However, the relationship took a turn for the worst earlier this week when Apple executive Craig Federighi reignited the Bad Blood during an iOS 10 demo.
When showcasing the new lock screen notifications in iOS 10, Federighi proved how easy it was to dismiss annoying notifications and leave nothing but a Blank Space, baby.
However, one such dismissal was a Facebook request from a certain Taylor Swift, effectively leaving her lying on the cold hard ground.
Perhaps The Fed just Knew You Were Trouble, Taylor? Never mind, eh? Just Shake It Off while those Apple Music commercials keep rolling in.