Olympus has launched the Olympus SH-50, a new point-and-shoot camera with an advanced five-axis image stabilisation system.
Revealed at the CES 2013 show currently taking place in Las Vegas, the Olympus SH-50's solution to shaky videos and poor low-light video is a world first.
Combined with a relatively decent zoom length and a wallet-friendly price tag, the Olympus SH-50 could well be the ideal take-anywhere camcorder for the casual film-makers among us.
Olympus SH-50 Specs
Borrowing the five-axis image stabilisation technology from the much pricier Olympus OM-D compact system camera, dubbed Hybrid 5-axis Movie IS, the system promises to eliminate blur from videos.
The Olympus SH-50's photographic IS is only a 3-axis system, but it should still create sufficiently still images.
Elsewhere the Olympus SH-50 appears to be a reasonably well-equipped mid-range point-and-shoot, with a 16-megapixel image sensor, a TruePix IV image processing engine, and a 24x optical zoom lens capable of a 25 to 600mm equivalent range.
With a maximum f/3.0 aperture, it's not the speediest lens on the market, but neither is it unusually slow.
Around back we have a 3-inch 460k dot touchscreen display and a mode dial that includes a dedicated night shooting setting, emphasising the possibilities opened up by that five-axis IS system.
Olympus SH-50 Release Date and Price
Olympus claims that the Olympis SH-50 will be available in shops from mid-March at a price of £249.99.
Is the Olympus SH-50's sophisticated image stabilisation technology enough to tempt you into a purchase, or do you have your eyes on another of the new cameras launched at this year's CES? Let is know on our Twitter or Facebook feeds, or through the comments box below.