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Nintendo launches Creators Program for YouTube users



Nintendo has launched a new initiative aimed at formalising and sharing the proceeds from the use of its content in YouTube videos.

The Nintendo Creators Program has just rolled out in beta, and it appears to address a long-standing issue Nintendo has had with the use of its IP in YouTube videos.

Once YouTube users have signed up, any Nintendo-related content that is posted onto the video service will split related advertising proceeds between the user and the company.

Prior to the agreement, any advertising attached to Nintendo gameplay videos would go entirely to Nintendo. Nintendo says that this state of affairs was "according to YouTube rules," but it's being a little disingenuous here.

It was Nintendo itself that started issuing takedown warnings and enforcing advertising for such gameplay videos back in 2013 on the grounds of copyright infringement.

Still, the Nintendo Creators Program is an initiative that seeks to give both sides a slice of the pie. It's possible to register both individual videos and entire channels, with videos getting a 60 percent share of ad earnings and channels getting 70 percent.

In order to sign up, users will need a Google account (obviously) and a PayPal Account into which Nintendo will deposit your share of the advertising income.

In addition to these requirements, members of the Nintendo Creators Program must include the following disclosure with every video, in either spoken or written form:

"I have a license to use Nintendo’s content in this video through the Nintendo Creators Program. This video is not sponsored or endorsed by Nintendo, but any advertising revenue from this video will be shared with Nintendo."

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Nintendo has also supplied a list of approved games that can be used in these videos. Suffice to say, no unconfirmed or third party titles may be included.

Once all of these hoops have been jumped through, it will be possible to make money from those hilarious Mario Kart 8 replay montages and Let's Play videos.


January 29, 2015, 3:42 pm

Here's the thing I know Nintendo model for this seems archaic, but its the first model where there isn't a legal gray area. That alone makes it enticing for those who didn't want to upload videos due to possible repercussions. Its not a good deal for established youtubers but newcomers may like it.

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