Netflix is raising prices for subscribers in the United States and the United Kingdom.
The price of the Standard tariff, which offers two-screens of simultaneous viewing and HD video, is going up from $9.99 to $10.99. In the UK, it’s going from £7.49 to £7.99 a month.
The Premium subscription, which offers 4K HDR video where available and the ability to ability to watch 4 screens simultaneously, will be hiked too.
That’s going to see an increase from $11.99 to $13.99 from the next billing cycle, starting from October 19. In the UK, it’s going from £8.99 to £9.99.
The Basic $7.99/£5.99 plan, which allows 1 screen and SD video will remain untouched.
In a statement to Mashable, Netflix cited the number of exclusive TV shows and movies now available through the on-demand streaming platform. The firm plans to spend a staggering $7 billion on new shows in 2018 alone.
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It also referenced the new features that “improve the overall Netflix experience,” which might indicate the fees Netflix is paying to content holders to allow offline playback.
A Netflix spokesperson said: “From time to time, Netflix plans and pricing are adjusted as we add more exclusive TV shows and movies, introduce new product features and improve the overall Netflix experience to help members find something great to watch even faster.”
Long time coming?
This will be the first US price hike since 2014, when customers who’d been grandfathered in on the $7.99 Standard plan were asked to pay the same $9.99 as regular customers.
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