Netflix now lets users sign up to its services through iOS app.
Until now, it hasn’t been possible to subscribe to the video streaming service in the mobile app.
Instead, would-be users were forced to sign up on the web, before returning to the app to actually view the content.
The latest version of the app is now available to download, and includes the new feature.
Check out Netflix's promotional advertisement for the new subscription feature:
But why has it taken so long for Netflix to offer such a seemingly simple feature?
It’s because Apple charges companies 30% of the sale amount of any purchase made inside an iOS app.
As such, Apple would take a cut of a subscription to Netflix if it was made in the app.
That’s obviously a huge turn-off for companies, but Netflix has decided that the potential to recruit users means taking the cut is worthwhile fiscally.
Related: Best iPhone Apps 2015
What’s great about this story is that Netflix hasn’t hiked its prices in response to the Apple fee.
Instead, you’ll still be able to sign up at a normal price, even though Netflix will actually earning less from your subscription.
That’s not always the case; for instance, Spotify charges more for its premium subscription on its iOS app compared to its website offer.
Check out our iOS 9 features video below: