Netflix is pushing hard to pad out its content roster, but that level of investment comes at a cost.
As such, the streaming service has decided to jack up its prices yet again, to recoup some of its costs.
In the UK, a basic HD Netflix subscription will rise to £7.49 per month, up from the current £6.99 monthly fee.
If you’ve already got a Netflix subscription, don’t panic; this change only applies to new users joining the service.
When Netflix increased the HD price from £5.99 to £6.99 in May last year, it pledged to enforce a price freeze for two years on customers paying the £5.99 rate.
“In order to continue adding more TV programmes and films, including great Netflix series such as House of Cards and Better Call Saul, we are increasing our price for new members from £6.99 to £7.49 for the two screens at a time plan,” explained Netflix, writing in an e-mail.
It continued: “As a thank you for being a member of Netflix already, your current pricing will remain in effect and we guarantee your price will not change until May 2016.”
We’re still not sure whether this freeze applies to the £6.99 customers, but we’ve contacted Netflix to clarify, so we’ll update if we hear back.
Fortunately, Netflix is keeping prices for its other plans the same. This means you’ll only pay £5.99 per month for an SD subscription, and £8.99 each month for the premium plan – that offers playback simultaneously on four devices, as well as HD and 4K content.
Netflix is using the price rise to facilitate its growing list of exclusive shows, including Daredevil, Orange is the New Black, House of Cards, and The Unbreakable Kimmy Schmidt.