Netflix has used its CES 2016 press conference to set out its plans to dominate the streaming world in 2016.
Kicking off proceedings, CEO Reed Hastings boasted that Netflix is “the leading creator of 4K content” and confirmed that
Ted Sandoros, Netflix’s head of content, added that Netflix will produce 600 hours of original content in 2016, including a new hero series called The Crown that stars Claire Foy as Queen Elizabeth II from her coronation in 1947 to the present day.
It’s a pretty huge effort, too. Netflix is apparently spending £100 million on the series and it will run for 60 episodes across six series. Stephen Daldry, of Billy Elliot fame, is directing and the series also stars Matt Smith, in what we can only assume is Netflix’s attempt to pick up the baton from the hugely popular Downton Abbey.
That’s just the start for Netflix, however. It’s also expanding its film efforts, including a new film called The Get Down from director Baz Luhrman.
And, incredibly, during the conference Netflix launched in 130 new countries, massively increasing its reach as a global TV network.
“Given the opportunity,” said Hastings, “people prefer to pay than revert to piracy.” He added that Netflix was now available in nearly every country except China, though he was hopeful that could change in future.