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Microsoft: Windows Phone still missing "key apps"

Sam Loveridge


Windows Phone 8.1

Microsoft has admitted it is still missing some “key apps” for Windows Phone devices.

One of the sore points for Windows Phone in the past has been its inability to offer consumers the big name apps.

Although the platform has managed to pin down some of the big names in apps like Facebook, Twitter and Whatsapp, it is still having some trouble attracting the most popular games and apps for the Windows Phone platform.

“We know that there are some key apps that we’ve got to go get and we’ve got to convince those developers that they can succeed when they bring their apps to the platform”, said Matt Collins, Global Director of Applications and Partner Marketing at Microsoft.

"But we see that across the board that there is really, really good representation, of high quality apps. Maybe not all of them from names you know, but it’s almost inevitable when you have 300,000 apps in the store you’re going to find, across every single category, an equal.”

Windows Phone 8.1 might not have all the big names but there has certainly been an increased interest in the platform over the past year, particularly since Microsoft bought out Nokia earlier in 2014.

"When you look at the applications that have come into the ecosystem, [the industry has] certainly responded [to Windows Phone], certainly over the last year or so, by bringing a lot of the key apps that consumers now come to expect when they buy a phone."

While Microsoft is still looking at getting those well-known apps on the platform, the company has been working to introduce more innovative apps that are unique to Windows Phone.

“Often, at times when we talk to developers, their conversation turns to how can they can innovate. Our emphasis has been about helping those people and giving them the tools to do amazing things.

Read more: Best mobile phone 2014


July 11, 2014, 8:12 am

I am running WhatsApp on Windows Phone 8.1?


July 11, 2014, 8:34 am

WhatsApp is on 8.1.

TrustedReviews Sam

July 11, 2014, 9:23 am

Sorry guys, my mistake. I will rectify. Thanks

Sean Cameron

July 11, 2014, 3:20 pm

When you see the progress that Microsoft has made since Windows Phone 7, they have built a solid foundation of key apps. Now what they need to do is foster a home-grown app community, I'm not quite sure the Android and iOS crowds will ever be willing to share.

Though if they could merge with the Amazon app store, or another forked Android store, they could build up the kudos abroad that might build more momentum.

Liberal Desi

July 12, 2014, 4:37 am

it was a no mans land when it came out. but, the apps are coming in droves these days. I am not a gamer but all the apps I use are in the store.

I came to WP from Android platform. I was sick and tired of my android phone freezing all the time. And I was sick of hard-resetting my android phone. So, I decided to go to iPhone but was dragged by the beauty of the lumia phones. I got a 920 and it takes awesome pictures. When I got the phone many apps were missing in the store but they were coming very slowly. The big reason I stayed on the platform was family room, office, Skydrive integration, Facebook integration, and other social network integration. I was using them heavily and never I had freeze issues. So, I was happy overall but it was no la-la land. My banking app was not there then.

But, things have changed recently after MS announced 8.1. The apps are coming in drove. My banking app in now available. So, no reason for me to switch the platform.

Based on what my friends tell me, iPhone platform sounds like a great platform. From, my experience, WP platform is awesome. I cannot say the same about android platform. I am sure things may have improved on the android platform since I left but I still see people rebooting their android phones. I will consider an android phone when I stop seeing people rebooting/resetting their android phones. My Lumia phone got many updates since I got it. My friends with iPhone get updates too. My old android phone never got an update.

Why doesn't google take control of pushing updates to their phones?


July 12, 2014, 7:21 am

So what exactly is the point of this article, and who paid you to publish it?
You might at least have had the professional decency to your readers to research and get your facts right.
Just for fun, submitting this comment via the official Disqus app for Windows Phone.
That's right. The one that's not on iOS or Android.


July 12, 2014, 7:23 am

And you call yourselves "trusted". Yeah, right..

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