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Microsoft PC market share drops 60% in 5 years

Sam Loveridge


Microsoft PC market share drops 60% in 5 years

The emergence of tablet devices has caused Microsoft’s share in the personal computing market drop 60 per cent.

Microsoft’s share of the PC market has dropped from 90 per cent to just under a 30 per cent in five years, with the Windows platform struggling to compete with tablets.

Sales of tablets, iPhone and iPad devices have caused PC shipments to stagnate over the past half-decade.

The overall personal computing market, which now includes tablets, has seen shipment figures grow from 92 million in 2008 to 269 million this year.

In 2008, Windows PCs accounted for around 90 per cent of all personal computing devices shipped, but Microsoft’s OS is now only on a third of devices used by consumers.

Microsoft failed to enter the tablet and smartphone arena at a point where it could successfully compete with iOS and Android alternatives.

As you can see in the graphs below, from Horace Dediu of Asymco, worldwide PC shipments have imploded since the launch of the original Apple iPad in 2010.

The graphs are created from a combination of Gartner’s PC and tablet shipment data, as the majority of analysts now count tablets as a separate entity to PC sales. Usually, Windows tablets are counted among the PC shipment figures though.

In July, Gartner analysts revealed that worldwide PC shipments dropped to 76 million units in the second quarter of 2013, marking fifth consecutive quarter decline and the longest duration of decline in Windows’ history.

“We are seeing the PC market reduction directly tied to the shrinking installed base of PCs, as inexpensive tablets displace the low-end machines used primarily for consumption in mature and developed markets,” said principal analyst at Gartner, Mikako Kitagawa. “While Windows 8 has been blamed by some as the reason for the PC market’s decline, we believe this is unfounded as it does not explain the sustained decline in PC shipments.”

Next, read our roundup of the best Windows 8 PCs, laptops, tablets and convertibles.


October 11, 2013, 1:36 pm

good! m$ have been ripping off and treating consumers with contempt for years.

Gareth Barber

October 11, 2013, 2:03 pm

The internet is the killer 'app', and unless you need productivity tools office/media or are a PC gamer, tablets give you internet for cheap. Almost inevitable, even though I scoffed at the (rather expensive) ipad at the time.


October 11, 2013, 2:52 pm

And Apple haven't? "Slightly more storage sit? Here, let me sell you a ludicrously more expensive version." Plus Apple have a vested interest in making their OS more of a resource hog with each release, as they have a monololy on selling you a hardware upgrade. Microsoft has no such imperative,


October 11, 2013, 4:19 pm

I think rise of tablets and the abandonment of pc game development (EA) is the death of the pc. With tablets handling surfing and having nothing to interest gamers into buying pc's. Mainly only businesses using windows now and thats because of legacy apps bussinesses are stuck with.


October 11, 2013, 6:01 pm

Well most people don't need a PC anymore to go online or watch movies ECT so tablets are the new PC .


October 12, 2013, 4:34 am

That's for sure!!!

Look at how expensive its OS has always been until recently!!!

Yet Mac Os X has always been cheap and never as aggressively protected as much as MS.

I used to work in implementing IT solutions, and as time went on MS OS's were making the job more and more harder, we kept having licensing issues, and sometimes we'd be in an area where there was no communication and so had to take the PC AWAY from site to get it authenticated.

I saw many companies turning over to Linux distos just because of licensing.

Then there is the history of very poor security and great vulnerability of MS OS's, I mean, they've been around for two decades plus, and all they need to do was make a safe, stable and secure OS, they have NEVER achieved that.

Look at Chromebooks, straight to market with a less bloated and more secure OS than MS could ever do.

If technology wasn't advancing as quick as it was, MS wouldn't have the resources in PC's to bring in their new OS's.

I still remember getting an iMac G4, when I upgraded the OS to Tiger it was faster. Near the same time I can remember putting XP on a '98 box, and it had to come off because it was too laggy and slow.

Funny, all empires fall, and I tried to tell a MS fan a few years ago that MS won't dominate forever...


October 14, 2013, 1:06 pm

I thought battlefield was an EA game (not forgetting DICE) and I'm pretty sure it's coming out on the PC. Not that we should consider EA the game maker to aspire to...

PCs are still for gamers, and will be for some time. Windows is the platform of choice, as the best drivers are available only for windows, but things can change.


October 14, 2013, 1:34 pm

I'm talking as a pc gamer thats been playing from the early 90's and the frequency and variety of game releases has dropped massively from that time period mainly in my own belief due to the factors I mentioned. Now we only get a sprinkling of decent titles a year if we are lucky and many of them with half arsed console console ports. Compared to multiple a month. Its a real shame because I for one hate console controllers. I agree with you the pc is king of games machines but without the games it's just a ferrari without petrol.


October 14, 2013, 1:39 pm

Lol and don't get me started about EA the number of excellent games developers they've taken over stripped of creativity, replaced with bean counters and driven into the ground is beyond belief.

Summer programs in Brampton

November 18, 2013, 10:10 am

One - be careful of 'drop shipping' scams on the internet. There are many 'lists' or 'directories' of drop shippers on the net that are actually padded with middlemen and resellers. They purchase the products from the wholesalers and manufacturers, and resell the products to you at a marked-up price.

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