The LG G5 could be here sooner than expected.
A new advert posted by LG lists the release date as April 1 (that's a week on Friday). However, retailers like Amazon say it'll be available from April 8.
So what's going on?
We've contacted LG to find out and will update this story if we hear back.
You can watch the advert at the foot of this story. It shows a man on a train sliding in the magic slot module of the G5 and then enjoying what sounds like a game (though he doesn't press anything, so he can't be playing).
The April 1 release date then appears, followed by the tagline: "Life's good when you play more".
The G5 was one of the stars of the recent Mobile World Congress trade show. It features a 5.3-inch QHD display, and is powered by Qualcomm's Snapdragon 820 chip – that's one of the most powerful processors around, so expect plenty of grunt.
You get 4GB of RAM, 32GB of storage along with a microSD card slot, a 16-megapixel camera and two 8-megapixel snappers. It's powered by a 2,800mAh battery.
Read more: Samsung Galaxy S7 vs LG G5
The real USP is those magic modules. These slide into the bottom of the phone to enhance the functionality – one contains an audio module, while another gives you a camera grip.
The phone doesn't come cheap. Retailers are listing it for around £500 SIM free.