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Jolla Sailfish OS handset launched

Sam Loveridge

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Jolla
Jolla

Finnish start-up Jolla has announced its first Sailfish OS smartphone, simply called the Jolla, with a 4.5-inch screen.

The Jolla smartphone will be the first to run on the Sailfish OS, which the Finnish company hopes will lure people away from Android and iOS platforms.

Jolla will have a 4.5-inch display of unknown resolution and will be powered by a dual-core processor, packing 16GB of integrated storage which can be expanded via microSD card.

Designed to look like two slabs that have been bonded together, the smartphone can be bought with a range of colourful cases that the phone will recognise, changing the visual theme accordingly.

“Attach the Other Half and your Jolla becomes alive and unique,” reads the Jolla website. “It becomes your other half, exactly as you want it to be. Magically the software changes to match your selected colour and design. Your Ambience. Your Jolla.”

The phone was originally called “The Other Half” for this reason, with the tagline “your other half, exactly as you want it to be.”

The Jolla smartphone will support 4G LTE, pack an 8-megapixel rear camera and a replaceable battery.

Finnish company Jolla was founded by a group of former Nokia employees who were keen to continue the development work they had undertaken with the MeeGo OS. The Jolla Sailfish OS is therefore the culmination of their work, and for extra market value, is able to run Android apps and games.

“At the core of Jolla is Sailfish, a mobile-optimized OS that has the flexibility of a unique, open platform."

“We created a simple, beautiful and warm experience, with only glass between you and Sailfish. Content is presented clearly, with animations, haptics and sounds following an overall theme to support user interactions,” says Jolla of the Sailfish OS. “We developed the revolutionary UI around the concept of effortless interaction, designed to offer world’s best multitasking experience.”

The Jolla handset will cost “no more than” €399 (£338) in Europe, with expected availability at the end of 2013, especially if consumers sign up to the Jolla Movement.

Next, read our best mobile phones of 2013 roundup.

meerkat82

May 20, 2013, 2:05 pm

Refreshingly different. I am very interested to know how well Android app compatibility has been implemented; if I download Google's Translate, will camera input work? What about Navigation - will the the phone's GPS be available to the app? If the apps work just as they do on Android I will be very tempted, I'm finding Android phones so uninspiring lately (look how many cores we got!)
The sensible resolution (non-1080p) of the screen should help preserve the battery as well

chaosdefinesorder

May 20, 2013, 3:21 pm

It still really annoys me that phone manufacturers still put the camera near the edge of the phone rather than the centre. I realise it is probably for PCB layout reasons, but the top edge of the phone is where you hold the damn thing for steady operation so you don't look like a pillock holding it gingerly by the fingertips!

One of the things the Lumia series gets right...

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