John Lewis Christmas Advert 2017: Watch all the best John Lewis Xmas ads here

John Lewis’ heartwarming Christmas adverts are something of an annual tradition in the United Kingdom, (unofficially) marking the start of the countdown to Christmas Day – and this year’s no different.

The department store debuted its latest festive commercial, which cost around £1 million to shoot and a further £6 million to market, during a segment on ITV’s breakfast show Good Morning Britain on Friday, November 10.

Scheduled to air at around 9:30pm on Channel 4 and at the same time on all of Sky’s own channels, the two-minute commercial documents the unlikely friendship between a seven-year-old boy and his imaginary monster, Moz.

The good news is: you don’t wait a second longer to get into the festive spirit – as we have John Lewis’ latest Christmas advert on hand. We’ve also rounded up a number of the firm’s past seasonal commercials for good measure.

Check them out below.

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Buster The Dog (2016)

Man On The Moon (2015)

Monty The Penguin (2014)

The Bear & The Hare (2013)

The Journey (2012)

The Long Wait (2011)

What do you think of John Lewis’ latest Christmas advert, Moz The Monster? Are you a fan of the firm’s annual festive commercials? Be sure to let us know over on Facebook or Twitter @TrustedReviews.