Having recently become the world’s third largest smartphone manufacturer, Huawei has now stated at CES 2014 that it is targeting further growth, setting itself the goal of 80 million smartphone sales in 2014.
With annual smartphone sales of just 20 million two years ago, the Chinese manufacturer has confirmed that it will not rest on its 52 million smartphone sales in 2013, targeting more than 50 per cent year-on-year growth for the coming 12 months.
“Our target for 2014 is that we will ship 80 million smartphones this year,” Colin Giles, Executive Vice President of the Huawei Consumer Business Group said speaking during the company’s CES 2014 press conference.
A lofty figure that would see the manufacturer add a further 28 million annual handset sales, Huawei has suggested that the target of 80 million sales will require it to pursue new avenues in order to compete with the industry’s biggest players.
“We need to commit to continue to develop our brand,” Giles stated. He added: “We are going to continue to work on our design. We are going to bring more and more beautiful designs to market.”
Although holding the mantle of the manufacturer of the world’s slimmest smartphone, in the form of the Huawei Ascend P6, the company has added that it also believes further innovation is required for it to hit such high sales figures.
“We are going to start to innovate,” Giles stated. “We can’t just innovate for innovations sake, we must understand consumers better and better.”
Getting the year off to a strong start, the manufacturer today unveiled the Huawei Ascend Mate 2, a 6.1-inch powerhouse that claims to boast a two day battery life.
Read More: Huawei Ascend P2 Review