Huawei is looking to attack the smartphone market from all angles, unveiling the phablet-sized Huawei P8 Max alongside its latest flagship offering.
With the high-end Huawei P8 having debuted at a dedicated London-based launch event this afternoon, the oversized P8 Max was at its side, looking to target the more business-minded consumer.
Unveiled just moments after its flagship sibling, the Huawei P8 Max echoes many of its flagship sibling’s headline features, slotting them within a larger, 6.8-inch body.
“In life you need choice sometimes and we want to make that possible with the Huawei P8 Max,” Huawei CEO Richard Yu said in unveiling the device.
The handset makes use of a 6.8-inch QHD display, with the screen covering an impressive 83 per cent of the front of the phone. It's also got a svelte 6.8mm profile - that's thinner than both the iPhone 6 and 6 Plus.
Inside is an octa-core Kirin 930 CPU - just like the P8 - as well as 3GB of RAM and 64GB of built-in storage. It's also got a 13-megapixel OIS camera on the back, and a 5-megapixel selfie shooter on the front.
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Huawei also talked up the battery life for the P8 Max, quoting two-and-a-half days per charge. That's thanks to a positively gargantuan 4,360mAh lithium-ion cell packed inside.
The China-based company has gone to great lengths to keep the Max cool too, waxing lyrical at the launch event about heat-dispersing tech.
Apparently the P8 Max uses a 7-layer heat conduction structure and high thermal conductivity materials, which should ensure the device runs cool even during processor-intensive activities.
Pricing for the Huawei P8 Max starts at 549 euros (£394) for the standard model, while the 'premium version' costs 649 euros (£466). The UK launch is set for next month.