However, in what would be a cruel twist for the beleaguered smartphone giant, reports on Friday claimed that very feature may be responsible for a delayed arrival in many of HTCs territories around the world, beyond the planned March 15 release date.
Brief Mobile brings speculation that the company is struggling to lay its hands on enough compact camera modules (CCM) and voice coil monitors (VCM) to manufacture enough of its new flagship smartphones to meet the anticipated demand.
Estimates suggest that the company may only be able to manufacture between 800,000 and 1.2 million complete handsets in the next few months.
If the buzz around this handset is anything to go by, this would leave the Taiwanese company with a serious supply crisis at a time when it desperately needs a smash hit to stave off its growing financial difficulties and declining sales of the last few years.
According to the report, the company may opt to stick with its March 15 release date in the US and the UK, but may hold back on unleashing the HTC Sense 5-infused device in the Far East until around May.
It would be a sad irony if the UltraPixel camera tech placed a spanner in the works of HTC's most important launch in years. The tech promises to end the overinflated megpixel race with a new camera sensor that boasts larger pixels that capture 300 per cent more light than a 13 megapixel smartphone camera, according to the company.
"With our new camera, you’ll be able to quickly shoot vivid, true-to-life images with a wide range of colors, even in low light conditions. We accomplish this not by increasing the number of megapixels in the camera, but by engineering a more advanced CMOS Sensor, ISP, and optical lens system that captures significantly more light than most 8 or 13 megapixel cameras," HTC claims in its marketing materials.
With the Samsung Galaxy S4 launch coming just one day before HTC unleashes the sleek, 4.7-inch, aluminium-bodied One handset, one hopes for HTC's sake that this is simply a rumour.