Hot on the heels of revealing the HTC One Google Edition, HTC has confirmed that it's looking into the possibility granting existing HTC One owners the ability to strip away the Sense UI and go pure Android.
An HTC representative has confirmed to The Verge that they are "examining the best way to support early adopters of the One."
The company had something similar to say to Pocket-lint, revealing that they were "taking a look at what, if anything, makes sense for early adopters of the One who want a stock Android experience."
Of course, this is far from confirmation that a switch to pure Android will be an option at some point for HTC One owners, but mentioning the very possibility is a big first step.
Precise details of how this might be facilitated weren't forthcoming, but as the HTC One's Sense UI is built on top of a reasonably current version of the Android OS, we'd have to imagine that it wouldn't be a major undertaking for HTC to flip the off switch.
The HTC One Google Edition will launch on June 26 at a price of $599 (£395) through the Google Play Store. It'll be the same stylish HTC One that we know and love, but with the likes of BlinkFeed and HTC Zoe peeled away in favour of a Google Nexus 4-like stock Android experience.
With a 1.7GHz quad-core CPU, 2GB of RAM, and a 4.7-inch 1080p display, it should be one of the most capable Android devices around. It'll certainly be a match for the recently revealed Samsung Galaxy S4 Google Edition, which does a similar thing with Samsung's flagship smartphone.
Next, check out where the HTC One figures on our Best Mobile Phones 2013 list.