Google seems to have pulled its ‘free app of the week’ promotion from the Play Store less than a month after the new section went live.
The company introduced the tab to its Play Store for US customers last month (and in parts of Europe), but it has reportedly now disappeared (via).
A link to the former ‘free app of the week’ section on the US store now leads to a 404 error, suggesting the service is well and truly gone.
Related: Best Android apps
Play Store customers could download one paid app or game for free as part of the offer, with two games being offered since the section was introduced: Chameleon Run and Card Wars – Adventure Time.
Apple runs an almost identical service on its App Store, and many were expecting Google to keep the ‘free app of the week’ going as a standard promotion.
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It should be said that Google was always said to be running the ‘free app of the week’ tab as a test, though sources had reportedly claimed the test would run for four weeks.
But it seems the big G has pulled the whole thing after just a couple of weeks. Stay tuned for more in the coming days as we’re sure the company will reveal its reasons soon.
Let us know what you think is going on in the comments.
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
