BT Sport channels will be free to all existing BT Broadband customers from launch, the telecoms turn service provider has confirmed.
While current BT Broadband users will benefit from complementary access to both the newly confirmed BT Sport 1 and BT Sport 2 channels, as well as the recently acquired ESPN, those who currently fork out for Sky’s TV and internet packages will be forced to splash out an additional £15 per month to gain access to the full collection of Premier League games.
Although offering BT Sport 1 and 2 access at no additional costs, BT Broadband customers looking to make use of BT Sport HD content will need to pay £3 per month, although this fee is set to be overlooked for a year for those who sign up before the service’s launch on August 1.
Set to host all manner of exclusive sporting content not available on terrestrial or Sky Sports services, BT Sport is to offer 38 games of the 2013/14 Barclays Premier League season, including 18 top pick matches, as well as all 69 Aviva Premiership rugby matches live.
"UK Sports fans have had a rough deal for too long,” Ian Livingston, BT’s Chief Executive said. “Many have been priced out of the market but we will change this by giving away BT Sport for free with our broadband. Sports fans are the winners today."
He added: "BT Sport will complement our world class fibre network. Customers don’t have to take BT Infinity to get BT Sport but we are encouraging them to move onto fibre broadband so they can enjoy the best of both worlds."
With a selection of apps to bring the service to all manner of smartphones, tablets and PC devices, users looking to view BT Sport content on their TV will need a BT Vision or YouView box. Sky boxes can also be used in conjunction with BT Broadband.