There are countless social media platforms vying for the attention of digital-age journalists.
To that end, Facebook has just unveiled its latest ploy – Facebook Mentions and Live for users with verified profiles.
That means that verified journalists can now use the Facebook Mentions app to stream live footage to Facebook during breaking news events.
Previously, Mentions was only available to a select number of celebrities, but it’s now been opened up to reporters, experts, and “influencers”.
“People love reading articles from and connecting with their favourite journalists and public figures on Facebook,” explains Vadim Lavrusik, Product Manager for Facebook Mentions.
Lavrusik continues: “Today, we’re making Facebook Mentions and Live available to public figures with verified profiles to help them engage their followers and interact with their peers.”
Journalists will be able to report from the scene, host Q&A sessions, and connect to their followers or friends.
The broadcast footage will show up in the News Feed of users.
Reporters will also be out to check out what users are saying about them, as well as topics that they follow.
If you’re a journalist, you can apply for a verified profile – signalled by a blue tick – using this online form.
Related: Best Web Browser 2015
Using alternative ways of getting news to the public is a growing trend in the journalism industry.
More and more news firms are employing services like Snapchat and Periscope to get breaking news to their audiences quickly and cheaply.
Would you like to see livestreams from journalists in your Facebook News Feed? Let us know in the comments.
Check out our smartphone group test video below: