CeX has just announced that its customers can buy and sell goods using Bitcoin.
The electronics retailer is opening up 30 of its brick-and-mortar stores to the digital currency, with plans to eventually push the service across the remaining 200+ UK shops.
For the unaware, Bitcoin is a virtual currency that exists only in digital form. At the time of writing, a single Bitcoin is worth £238.23 – although it’s very prone to fluctuation in value.
Earlier this year we saw Bitcoin values rise to around £700 per unit, the highest conversion rate we’ve seen so far.
“For us, Bitcoin is not a passing fad but the beginning of a fundamental shift in the way people think about digital money,” says David Butler, commercial director at CeX.
“Our customers are always looking for new and engaging ideas and innovations and this attitude is not restricted to a new game or phone but also true of their approach to payment choices.”
CeX was the first UK retailer to adopt Bitcoin officially earlier this year, accepting online payments with the cryptocurrency starting in May.
It also began trials at the Glasgow Sauchiehall Street store, which were deemed successful enough to warrant a wider rollout.
CeX has also installed Bitcoin ATMs at the Glasgow store and Manchester Arndale stores, letting customers convert cash to Bitcoin free of charge.
There’s now plans to install a further five Bitcoin ATM units around the UK, although CeX is yet to confirm which stores will receive the machines.
The full list of willing-and-able CeX stores eager to snap up your digi-dosh is available over at Webuy.com.
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