Spotify looks set to get a new challenger, with phone network turn TV giant BT reportedly hatching plans to launch its own music streaming service.
Rumours have emerged that suggest telecoms giant BT intends to launch a music streaming service that would be available for customers who purchase its television package bundles.
Having reportedly already signed up the Universal Music Group, The Guardian has reported that BT stands to acquire just 150 of the record label’s albums for its foray into the world of online music streaming. Hardly a line-up to trouble the industry’s leading players, BT is said to be in discussions with further labels to boost this lowly figure.
BT’s music streaming service will allegedly offer full album playback, live concert streaming, playlist creation and most excitingly, full karaoke functionality which is sure to be in frequent use throughout the festive season.
Those subscribed to the company’s TV Unlimited bundle will receive the as yet unconfirmed streaming service for free as part of their existing deal, whereas other customers can purchase the add on for a monthly fee of £3.
With the resource currently in the beta testing stage, BT is expecting an array of other major record labels to join the service by the time it is ready to launch.
Earlier in the week BT announced that it had secured exclusive UK coverage of all NBA action, following a lucrative deal between the Telecoms provider and US basketball’s governing body.
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